This is one of our favourite examples of a successful design led marketing campaign. We love the continuity of the design, from the style of bottle used through to the theme of the webpage as well as the various elements that make up the packaging – it all flows perfectly.
The Kraken Black Spiced Rum – an aged Caribbean rum enriched with exotic spices including cinnamon, ginger and clove. Strong, rich, black, smooth 40% ABV rum packaged in a distinctive 70cl Victorian ‘flagon-style’ clear glass bottle. The brand takes its name from a legendary, mythical sea beast – a squid of monstrous size said to grow up to 100ft long – which attacks ships and devours their crews.
Cory O’Brien from The Future of Ads sums it up perfectly :
“The foundation of The Kraken’s marketing success was their focus on design, which gave them both a target audience (design geeks) and a messaging platform to build off of. The unique name, bold aesthetic and double handled bottle help to create a memorable brand, and set them apart in the minds of consumers from the supermarket aisle full of rums that merely focus on the results of drinking their product, or the history of their company to move units. By keeping their look and feel strong, yet simple, The Kraken has managed to not clutter their brand with excess design and distraction, and instead let the elements that form the essence of their brand shine through.”