Home page with 3 column video header to define the 3 key USPs
1. Hand made/fresh produce.
2. Quality of product.
3. Customer Service, in-store experience.
Defined new brand tag line “CONVENIENCE WITHOUT COMPROMISE” with the bottom half of the home page contains tiles that link to 3 key sectors for brand story telling. Images to change with season, promotions and products.
I created the e-commerce UI design and layout – I also recruited for and directed all product and lifestyle photography/videography over the course of 3 days on site in their flagship restaurant in Chelsea.
I created the video using Adobe After Effects. (an early concept version of the video can be found here)
Created conceptual packaging design for a range of condiments, including ink illustration pattern to define each product in the range (intended to be printed in spot varnish overprint onto ‘burnt orange’ Pantone 1525C – printed onto a natural stock label for an ultra premium feel).