I designed the website to 960 grid framework (developer’s requirements for ease of construction with existing assets). Created a new colour palette, modernised the logo and developed a fresh look a feel to inject some personality into what was deemed a very generic looking brand.
I was directly responsible for delivering all creative work, web layouts, design direction, and on-site art direction for photography/videography. Development and ERP integration managed by in-house developer.
Created brand messages:
“GOOD EATING FOR MEETINGS” – Core message for business/corporate [delivery] and family/friends [cafes]
“THERE’S NO THINK TANK IF YOURS IS RUNNING ON EMPTY”
“FOOD FOR THOUGHT, LITERALLY”
“LIKE AN OASIS IN A DESERT OF REPORTS” (message supported by images of sandwich platters on centre of meeting desk, surrounded by paperwork)
E-commerce, order process, store locator and virtual tour UI/UX design (virtual tour to have interactive POIs such as table menus, table availability and facility information built in).
External signage and shopfront concept image created in Photoshop, to tie into website and rebranding exercise and to present a high-impact curb appeal in a high-footfall location.
Simple packaging concept visuals to tie in with the fresh new look.